• Reprint -- Douyin release to sell drugs, these drug companies benefit quickly, 4 types of products are easy to fire...

Q: Which pharmaceutical companies have the best opportunity to sell drugs when Tiktok opens up? Which categories tend to explode?

A: OTC drug companies will benefit faster, but which category sales will be hot, not necessarily. For OTC drug companies, due to the wide user base and high interaction of the Douyin platform, product promotion and brand building can be carried out through short videos, live broadcasting and other forms to improve product visibility and user stickiness. At the same time, the Tiktok platform also provides a wealth of marketing tools and data support, which helps pharmaceutical companies reach target users more accurately and improve sales results. Objectively speaking, the layout of Tiktok platform in pharmaceutical sales has lagged behind a lot, whether it is Jingdong, Tmall or Pinduoduo has become a climate. But the advantage of Tiktok is that the traffic is huge, hundreds of millions of daily active users, once the force is likely to reach ". Last come first come" Can at least become a drug retail platform "; One pole" . At present, Tiktok has released to the market by granting access to 500 pharmaceutical brands. I'm ready." So are many pharmaceutical companies involved in OTC products ready? Have you figured out the rules of Tiktok? Have you figured out how to promote in Tiktok... Let's wait.

The purpose of preparation is to make products sell well, which categories are easy to become explosive in Tiktok?

In general, the category of fast vanishing attributes will be more likely to become explosive, such as gender, skin, liver and gallbladder, in fact, the explosive properties of other platforms are basically the same. But specifically in this large scope, under the premise of meeting the brand power and price power: 

1.Exclusive generic name. 

2. Customer unit price is medium to high, and there is no obvious disorderly price in the market. 

3. Suitable for re-purchase, no obvious seasonal cycle. 

4. Products with good marketing attributes (can be relevant to the core traffic channels of the current platform) are easy to become explosive, and it is important to see practical operation. However, it needs to be reminded that the formation of explosive drugs not only depends on the product itself, the strategy of operation, but also affected by the market environment and competitors - the new platform for selling drugs in Tiktok has limited resources and is first-come, first-served. 

Source: Yu Xin, Course Director of Cypress Blue